Choi Young Tae, giving a lecture at the Global Conference Hall. Provided by korea.ac.kr.

By Lim Jae Heun (jaehlim95@korea.ac.kr)

On May 20, at 5 P.M. in the Global Conference Hall, located in the first basement floor of Centennial Memorial SAMSUNG Hall, a lecture by a foreign entrepreneur was held as one of the University Plus programs. In the program, Choi Young Tae, the Chief Executive Officer of NADRI Incorporated, gave a lecture titled, “Create a Stage, Find the Protagonist. Be the Director.”

He started out the program by telling a story about how he got started in the global business. After failing at his first attempt in business through ice cream sales, Choi came to the realization that “If I cannot do it alone, find someone better in the field and collaborate with the person.” He continued by saying, “I create the stage, and I just need to find the main protagonist because I am the director of the movie.”

He compared the stage to life and directing to building a stone fence, and further explained that everyone’s stone fence is different, a distinctiveness which, according him, is what made everyone unique.

Near the end of his lecture, Choi mentioned the concept of “More Value,” which refers to when an individual invests more than what the individual desired. “By giving more profit to the customers, you are basically investing in the infinite potential of yourself,” spoke Choi. He ended his speech with the remark that “The protagonist will be the customer” and that the power from this stage is the secret to an immortal business.

출처 : 고려대학교 고파스 2024-04-28 08:09:15: